With 91% of Retail using 2 or more Social Media Channels  – Retail Businesses both small and large really need to be fully
taking advantage of Social Media and the opportunities which it provides.

In this episode, I chat to Emma Gribben which helps retail businesses get more out of their social media efforts.  Emma
shares her insights on the importance of content within social media, what are the trends for retailers in 2016 and how social
media can help you gain traction & the importance of relevant, meaningful messages.

Emma chats about the importance of taking your message and putting it in video format and how this will help you get more
exposure.  She stresses the importance of knowing your market and carrying out regular research.  Retail businesses need to
make it simple for customers to interact with them  – Emma share’s some tips on how this is possible.

We wrap up the show with some tips for those looking to break into a Career in digital marketing and why experience is very
important within this ever-changing landscape.

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