Social Media

61 The Untapped Potential of Podcasting: Long-Form Content in a Short-Form World

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On this episode of Podcast, Wayne welcomes special guest Roger Gowdy to discuss various aspects of podcasting. The episode begins by emphasizing the importance of the recording environment and its impact on sound quality. They stress the need to prioritize the space over simply upgrading equipment. Listeners learn about achieving a dry studio sound, minimizing indirect sound, and maximizing direct sound by adjusting microphone placement.

Consistency in podcasting is another topic covered. Wayne and Roger advise using an ideal listener avatar to guide content creation and discuss the significance of building a habit in listeners. They suggest setting a sustainable pace for podcast releases and using series or seasons to allow for batch recording and breaks. They also highlight how podcasting offers long-form content in a short-form-dominated world and allows for in-depth discussions.

The episode dives into the role of AI technologies in podcasting, including using AI for planning, and generating guest bios, episode titles, and social media posts. While AI is considered a valuable resource, Wayne and Roger acknowledge its potential drawbacks.

The conversation shifts to the current state of the podcasting market. Despite podcasting’s popularity, the market is not oversaturated, with fewer than a million actively producing podcasts. They compare this to the number of YouTube channels and blogs, suggesting that starting a podcast now is similar to starting a blog in 2001.

Wayne and Roger discuss the future of podcasting, highlighting its decentralized nature and its success in providing long-term content. They also address the role of Spotify in the podcasting landscape, with Spotify’s investment and desire for exclusivity raising concerns for some.

The episode provides recommendations for podcast hosts, including Buzzsprout, Lipsynch, and Captivate Pod, and advises against relying solely on Spotify. They explain that a podcast host is necessary to distribute episodes to various platforms like Apple podcasts, Google, Amazon Music, and Spotify. The cost of hosting platforms like Buzzsprout is mentioned, as well as the importance of choosing the right equipment and software for podcasting.

Wayne emphasizes the importance of carefully considering the podcast concept before investing in equipment and provides questions to guide this decision. He also discusses the gradual growth of podcast listenership and the importance of focusing on creating value for the audience.

Listeners are encouraged to take a multiplatform approach in marketing and promoting their podcast, repurposing content into different formats. AI tools like automated transcription are mentioned as helpful resources.

Wayne shares information about his own podcast, Zero Lives Left Podcast, its aim to provide inspiration and actionable tips to listeners, and its recent expansion into live broadcasts on social media. Listeners are encouraged to share and rate/review the podcast to help it reach a wider audience.

Overall, this episode provides valuable insights and practical advice for aspiring and existing podcasters, covering topics ranging from sound quality to marketing strategies. Don’t miss out on this information-packed episode on kickstarting your podcast.

58 Interview with Louise Brogan

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In this episode I chat with Louise Brogan who’s a LinkedIn Trainer. Louise is an international speaker and podcaster who talks to audiences about why, how and when they should be using LinkedIn in business.

In this episode we chat about top ways to stand out on LinkedIn. Louise shares top tips for:

  • Students
  • Graduates
  • Career Movers

Louise shares her four pillars of using LinkedIn – optimising your profile, building a valuable network full of potential clients and customers, creating content that raises your visibility and the golden ticket to winning business on LinkedIn – how to use the messaging feature without spamming or being sleazy.

We chat about new features coming to LinkedIn & the benefit of having a LinkedIn company page for your business. Louise shares some fantastic tips on how to raise your visibility to grow your network across LinkedIn. 

51 Interview with Ruth Young Ruthless Media

40 Interview with Ted Rubin

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28 Interview with Tweeting Goddess

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23 Interview with Barry Cummings Digital Marketing in Dubai

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22 Interview with Emma Gribben Social Media for Retail

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20 Interview with Jude Malone Cool For School

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18 Interview with Leanne Ross | A Cup of Lee

Digital PR for your Business…
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11 Interview with Claire Savage CS Editorial

Your Website is your shop window…
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